Traction and Opportunity

Dyor to capture a growing market.

As the industry expands and new people become increasingly interested in trading crypto on-chain, the need for an easy-to-use social investing app becomes more important.

Market mapping

Current Market Landscape

The traction Dyor Exchange has achieved since its inception proves that a market gap exists and users are looking for a solution.

Dyor traction

(updated Aug 2024)

• 170K+ Dyor app downloads on app to date;

• 210K+ wallets created;

• 70K+ trades;

• 95K+ potential investors on the app waitlist;

• 220K+ community across socials;

Market size estimate

DEX/CEX Volume

In the past few years we've seen multiple trends that indicate an increasing adoption of self-custody, DeFi solutions:

1. The DEX to CEX volume ratio reached an all-time high in Jan 2025 and continues its long term uptrend (according to The Block);

2. The Self-custody wallet space has become more distributed. Metamask has competitors that meaningfully challenge it (Dune);
3. DEX volumes have grown to $5.05T yearly (last 3mo annualized) according to DeFiLlama.

Given the current trends, we expect the DeFi market size to reach $436Bn by 2030.

Market estimate calculations

The current DeFi market size is $128bn. That is 3.4% of the total Crypto market capitalization or 31.4% of the Market cap of Ethereum (Coingecko).

The value of Ethereum is expected to increase to $11.8k by 2030, according to VanEck's base case.

Given Ultrasound.money's projection of Ethereum's supply by 2030 (117.7M tokens), this would put the Market cap of Ethereum at $1,389Bn a 33.6% CAGR.

Since the largest share of DeFi value is held in the Ethereum ecosystem and it's one of Ethereum's main use-cases, we can assume that the DeFi market size to Ethereum market cap would remain roughly unchanged. However, estimates could be higher with the increased popularity of Solana and Hyperliquid as the venue for decentralized trade.

Given this, we expect the DeFi market size to reach $436Bn with the same growth rate as Ethereum.